Directed by Matthew Semel of CowboyBearNinja. We launched a fake tampon brand called Xtra to make the no frills Playtex relevant in a saturated market with this spot featuring comedy actress D'Arcy Carden. It was the first piece of video content Edelman had won at EPC, and it led to us becoming the agency of record for all digital marketing for Schick the following year. Winner, Shorty Award, Best Use of Comedy. Honoree, Webby Award, Best Comedy Spot

The creative team at Huge had pushed Coppertone to a fresh branding space - to not just be a list of protections but to connect the brand and product to the feeling of freedom, joy and adventure one can only find outdoors in the sun. We worked with director Gemma Lee from Honor Society who's commercial work shows extraordinary use of sunlight. For the new product Complete, Gemma was adamant we cast an actual family so the kids would be comfortable enough to forget the cameras and just play. Their joy is impossible to ignore just like the message "It's great outdoors." Production- Honor Society/The Producers. Post- Bandit.

Huge conceived, created and built an experiential exhibit called Human + Machine around the world of NFTs at Art Basel Miami 2021. Working with vendors like Live X, we also curated, organized and tech supported a 3-day speaker series with the worlds biggest NFT artists, curators and buyers in panels made up of in-person and remote speakers from around the world for both in-person and livestreaming audiences. The speaker series was watched live by more than 50,000 viewers a day and has received more than 2 million views since. Art Basel organizers confirmed the Tezos booth was the most visited exhibit at the event and received more press/media and social mentions from attendees than any exhibit in the event's recent history. I also worked with a local video team from and still photographer from Hayden5 to capture and release this video and stills on the client's social platforms and for media outlets to use. *Winner SABRE Awards TECHNOLOGY: SOFTWARE & SERVICES 2022

The creative team at Huge had pushed Coppertone to a fresh branding space - to not just be a list of protections but to connect the brand and product to the feeling of freedom, joy and adventure one can only find outdoors in the sun. Locations, casting and treating the sun as the main character were vital to making these spots stand out. I looked long and hard to find director Gemma Lee from Honor Society who's commercial work shows a unique and very skilled eye using sunlight in her work. We shot 4 hero spots to kick off the campaign... and every frame of video punctuates the message "It's great outdoors." Production- Honor Society/The Producers. Post- Bandit.

Directed remotely by Trevor Williams (no relation) from Pig Apple, I executive produced 6 x :15 unique TVCs working directly with Jagermeister through QuickFrame. For this particular spot, we used photo 3D animation from the amazingly talented team at Signal Factory to create the exploding puck. This was shot during covid-19 phase 4 with a minimal crew including myself (6 people) and viewed remotely by the client.

Directed by Christina Wadsworth from Ghost Robot. Samsung launched a global campaign to promote their new mobile care service with more than 60 unique versions of this video tailored for different countries. Designed to protect against whatever ails your phone.

We partnered with Lazy Chief to design and animate this 3D disco infused look inside the human body to explain the condition Hyperkalemia for our client AstraZeneca.

Directed by James Frost known for his technical ingenuity and ability to create iconic cinematic moments like the continuous take in the OK Go music video "This Too Shall Pass." We partnered with Honey Badger, Frost and Tim Ferris to showcase the abilities of Samsungs Note 5.

Directed by Damien Drake from Versus. To launch Xfinity Mobile's WiFi-backed cell network we partnered with Snapchat legend Shonduras to crowdsource a giant mural. Winner, Shorty Awards, Best use of influencer, Best use of SnapChat. shortysblack.png

Directed by Christina Wadsworth at Ghost Robot. 19 Unique Pieces demonstrating real life ‘use cases’ of how Samsung phones can benefit any user’s daily routine. Production was stylized with the brand color palette and top-down/obscured talent framing.

We teamed up with actress, Jackie Cruz, Director, Matthew Semel, and CowboyBearNinja to make fun of the over the top reality dating shows "Love Island" and "The Bachelor Paradise Island" to launch a promotional contest for a getaway on a private island to fall more in love with... yourself.

We tapped quirky visual director, Sally Tran, and Ghost Robot to direct comedian Phoebe Robinson in a set of 4 funny and colorful live action and 2D animation spots. We also released more than 20 animated stickers for IG and Snapchat for consumers to use in their own stories.

We partnered with video game developers, Playcrafting, to create a mobil first video game to raise money for a good cause as players earned points. We launched the game with a group of Twitch gamers who agreed to shave their heads once they met their fundraising goals for Saint Baldricks children's cancer charity at the same time branding Schick Xtreme as the most popular razor to shave your head.

Directed by Dan Fabrizio from Makers Studio. We partnered with three influencers and Pinterest for this campaign to show consumers there is a surprise every time you shop at Marshalls. The campaign won two Shorty Awards and a Webby Award.

The team at Content 23 produced this side by side set that was transformed to create 3 different comparison videos showing the benefits of SculpSure over industry competitor CoolSculpting.

Directed remotely by Trevor Williams (no relation) from Pig Apple, we produced 6 x :15 unique TVCs working directly with Jagermeister through QuickFrame. For this particular spot, created an ice 'throne" made of plexiglass and shot everything practically. This was shot during covid-19 phase 4 with a minimal crew including myself (6 people) and viewed remotely by the client.

To celebrate the one year anniversary of Zolgensma's FDA approval, we captured the 1st birthdays of the young children who's lives were saved because of this treatment. In the wake of covid-19, we utilized platforms like Youtube and Zoom to direct families to record these celebrations and interviews. We were able to capture and edit this powerful story remotely just in time for the May 24th celebration.

To show just how vivid the color of Samsung's SUHD TV is, we partnered with graphics animation powerhouse, The Signal Factory, to create this wet paint 3D animation just 15 days before Halloween.